And it's also traditionally not really David's best or his favourite Masters event. Whether there's any chance of that to change this time remains to be seen.
So here's what's going to await David at Cincy next week. He has been drawn into the bottom half, and there into the upper, i.e. Andy Murray's quarter. And in case you thought that drawing Tipsarevic in the first round twice in a row was something that could only happen once in a blue moon, have a look at this:
 Juan Martin Del Potro vs BYE
David Nalbandian (ARG) vs Tommy Haas (GER)
[WC] Lleyton Hewitt (AUS) vs Mikhail Youzhny (RUS)
Viktor Troicki (SRB) vs [Q] Ivan Dodig (CRO)*
 Andy Roddick vs [LL] Jeremy Chardy (FRA)
Denis Istomin (UZB) vs Julien Benneteau (FRA)
Jürgen Melzer (AUT) vs [WC] Sam Querrey (USA)
BYE vs  Andy Murray (GBR)
The complete draw you'll find here.
*John Isner has withdrawn and is replaced by a qualifier, i.e. Dodig
David, ranked #39 this week, will meet Tommy Haas on Tuesday - just like at Toronto.
So for David, it's another first-round match against Tommy Haas, who lost to Novak Djokovic in the quarterfinal of Toronto last night. And if he gets past him this time, in the second round at least we'd get a match that hasn't happened since 2008 - David vs Delpo. But first of all, it's Tommy Haas for David. Again.
In the meantime, here it is, the Rexona Men TV commercial: